The World Has Gone Digital And So Has Marketing

Digital marketing is a recent trend of marketing and in many ways is becoming the major activity. Digital marketing is catered for uses on electronic devices such as computers, tablets and Smartphones because of their connections to the internet.

There are a whole host of techniques including sponsorship ads which are akin to television ads and to most site viewers will be an annoyance. Digital marketing is not exclusive to just funded sponsorship or ads on sites though. There are two forms of digital marketing which are known as “Push” and “Pull.” Push is the consumer seeking out marketing content through mainly e-mails, text messages or other forms of marketing. Pull refers to the marketer sending out messages to market which works similarly to pull but rather than the consumer seeking out marketing it is the marketer seeking out the customers. The good thing about digital marketing is that they can often conform and complement other forms of digital marketing.

For example, e-mails can include links to other content or content available to download. Despite their apparent uses, the pull technique is used often in the wrong way and similar to tele-sales, marketers can send out e-mails without the recipient wishing to receive the information. This is commonly referred to as spam mail and is a major drawback to the digital marketing when operated without regard for consumer needs.

The End Of Link Building As We Know It

Posted: December 4, 2012 | Author: ameliakellogg | Filed under: Computer, internet | Tags: internet marketing, search Engine Optimisation, seo | 3 Comments

Over the past 18 months, Google has made some drastic changes to the way that they work, and a lot of people have been affected by their recent updates. It’s not fun to bounce back from and can impact your SEO efforts if not addressed appropriately. It seems as if Google is trying to get rid of the old ways of link building, so that websites earn links more naturally. I think they are sick of the spammers and want their users to have quality content, which is what Google is about at the end of the day.

Some great search engine techniques that will get you ranked highly is to earn links directly with content and to socially share links. This way it is coming across organically and will naturally lead to people seeing it, which will hopefully lead them to link back to you; if your links are relevant and interesting. With so many changes to the way link building works, if you’re not a search engine optimisation pro, then you are probably best seeking out professional advice, for an agency like ictinsite. They have years of experience with SEO and are great at getting people ranked high.

Improving your Business with Search Engine Marketing

Posted: September 29, 2012 | Author: ameliakellogg | Filed under: Business, Marketing and Advertising | Tags: Search engine marketing, search Engine Optimisation, SEM, seo, SEO services | 1 Comment

As the world moves forward with technology, not using search engine marketing to advertise your company could be a crucial mistake. One of the key ingredients to SEM is an optimised piece of content. However trying to balance a savvy piece of writing with a good piece of search engine marketing can often be tricky even for the professional; so seeking out an experienced SEM content writer is crucial if you want your site to be placed at the top of the search engines.

You may be worried about the cost of hiring someone else to write your content for you, but if done right you will see a massive return on your investment. One company that has great success with Search Engine Marketing is ictinsite. They know how to create content that keeps readers engaged whilst using clever techniques so that the content is picked up by search engines. By applying this search engine marketing technique to your website you will see a vast amount of potential customers reaching your website, which in return will result in an increase in profit.

Best Search Engine Marketing Strategies To Apply

Posted: September 28, 2012 | Author: ameliakellogg | Filed under: Computer, internet, Marketing and Advertising | Tags: Search engine marketing, search Engine Optimisation, SEM, seo, SEO services | Leave a comment

The online market is getting superior on each passing day and corporate houses are looking advance to quite a few significant and crucial procedures to progress website’s visibility. A search engine marketing company considers that the majority of the web customers are using the standards of SEM as a pioneering mode to collect information on various products and services provided by a number of companies or organizations.

According to the size and capacity of the company, a compact Search Engine Marketing plan assists organizations to pull out traffic to their online business websites. A specialized search engine marketing organization pursues a chain of strategies that achieve the functions to promote a website. These strategies are intended to magnetize more and more visitors to increase the products and service sales of the online businesses. A Search engine marketing company contains a number of actions to attain the business objectives. These SEM activities consist of

Content Development
Classifieds
Blog Posting
Forum Posting
Directory Submission
Article Posting
Social Bookmarking
Video & PowerPoint Slides Submission

A qualified service provider in the field, work hard with several SEO procedures for direct bulk mailing, on- page optimization and integrated marketing with the minimum cost approach to provide better SEO services.

All these approaches are the perfect for the endorsement of Products & Services along with company marketing & publications etc. As Professionals, produce an appropriate traffic plan to boost business brand awareness and advanced positioning of websites. A search engine marketing company recommends an extensive range of SEM services that helps business houses to construct tough online brands.

Liverpool is the place where you will find many service providers who offer the widest range of Search Engine Marketing services with extra-ordinary strategies.

Google Panda Vs Google Penguin – and the implications it will have on webmasters!

Posted: September 3, 2012 | Author: ameliakellogg | Filed under: Computer, internet | Tags: Google, Panda, Penguin, search Engine Optimisation, seo | 1 Comment

Google’s recent Penguin and Panda algorithm updates have been big news over the past year, and it’s without a doubt improved the quality of search engine results substantially. However, there have been many webmasters that have been drastically affected due to these new updates.

Both Google Penguin and Google Panda have the same goal – wipe out poor quality sites. While Panda targets sites that included thin content, content farms and high bounce rates. Penguin looks at sites with low quality links, over optimised anchor text and keyword stuffing. To keep them both happy, you need to ensure that your site’s content in original, fresh and relevant, whilst the making sure you build only natural links based on that content. So many webmasters have received penalties for having irrelevant content, and with Google taking months to send crawlers back to their site, they have been left with low rankings and no business.

If you think your website has received a search engine optimisation penalty, then you need to contact an SEO specialist so that they can review your site and target the problems. One great company is ictinsite. They have over 10 years of proven search engine optimisation success and a great knowledge of both Google Panda and Penguin.

Copywriting – Top Five Tips for Copywriting Success

Posted: August 30, 2012 | Author: ameliakellogg | Filed under: Business, Copywriters, Marketing and Advertising | Tags: content, copywriters, copywriting, search Engine Optimisation, seo | Leave a comment

When the business communication is concerned, the need for a copywriter seems extremely significant as the front line communicator of your business. Essential copywriting skills involve writing the copied text that persuades effective marketing and sales.

The field of copywriting is quite broader and it demands Top Five Tips for Copywriting Success that can surely benefit your business significantly. However, it is quite easy to learn copywriting; it is also something that you can never stop learning.

There has been the history of a century for copywriting and its basics totally depend upon the knowledge of the human nature. Hence, the more knowledge a copywriter has about the thinking and action of the readers over his or her words, the more success he will get. Researching more about the product and the service, discovering the required response for triggering a purchase, be creative with your efforts, but always remember that the response from the customer could be native or positive, always remember the importance of keywords for the success of online copywriting and understanding copywriting as your sales tool, building your business portfolio comprises to be Top Five Tips for Copywriting Success.

Whatever the things written or copy-written should comply truly to what you are going to facilitate through your business. Your major aim here remains with promoting your business online using this effective technique of Copywriting in the manner that can help you increase your sales and expanding your business.