The End Of Link Building As We Know It

Over the past 18 months, Google has made some drastic changes to the way that they work, and a lot of people have been affected by their recent updates. It’s not fun to bounce back from and can impact your SEO efforts if not addressed appropriately. It seems as if Google is trying to get rid of the old ways of link building, so that websites earn links more naturally. I think they are sick of the spammers and want their users to have quality content, which is what Google is about at the end of the day.

Some great search engine techniques that will get you ranked highly is to earn links directly with content and to socially share links. This way it is coming across organically and will naturally lead to people seeing it, which will hopefully lead them to link back to you; if your links are relevant and interesting. With so many changes to the way link building works, if you’re not a search engine optimisation pro, then you are probably best seeking out professional advice, for an agency like ictinsite. They have years of experience with SEO and are great at getting people ranked high.